Is this AI marketing blog worth your time and why Hacker?

This blog isn’t aimed at delivering daily news about who ChatGPT 4 will render jobless, or which prompt will let you wield light like Stanley Kubrick in Midjourney. I don’t intend to merely scare you by claiming copywriters are already obsolete, they just didn’t get the memo yet. On the other hand, I don’t have the audacity to downplay AI, arguing that while you’re playing with merely tactical tools , the true marketer focuses on strategy, as Mark Ritson puts it.

In my opinion, the marketing world is undergoing a fundamental transformation right now. It changed for the first time with the advent of the Internet. The second marketing Earthquake occurred with the introduction of self-service campaign tools like AdWords. The third change emerged with the rise of social media popularity. We’re witnessing another industrial revolution, not just in our field. I have been part of both the first and second wave. Used performance first marketing tools, first analytical tools, first (pre-Facebook) Social Media, first viral marketing campaigns. Hey, I even made many Myspace pages for my clients a branded Second Life content! I have seen the ups and downs, lies, truths, flips and flops.

This transformation inevitably impacts the future of marketing, marketing communications, advertising, PR, and other strategic and tactical tools. It affects the structure of internal marketing departments, agencies, and the tools used so far—from Adobe’s suite to emailing tools like Mailchimp. Here, you’ll find my observations about what I think is happening and what I believe will happen in this ever-changing landscape.

And why Hacker? Simple: it’s my surname. Yes, really.